Value-based pricing means your fee reflects the value you provide to your client — not the hours spent working. This system gives you the framework to charge that way.
Client pays $500 audit + $2k to fix. Store recovers $21k+/yr. The system builds the business case automatically.
* Illustrative figures. Not from an actual audit report.
Hourly billing feels safe at first — if the project runs long, you're covered. But you keep getting better. And the faster and sharper you get, the less you earn. At some point you've pushed your rates as high as they'll go, and the only way to make more is to work more.
That's the wheel.
Enter value-based pricing — where you charge based on the value you deliver, not the hours you log. The fastest path there is showing your client exactly what your work is worth in dollars.
The CRO Audit System for Shopify gives you a repeatable system to do exactly that: run a complete audit on any Shopify store, translate every finding into estimated revenue impact, and walk into that client meeting with a business case. Not a deliverable list. Not vague recommendations. A dollar figure.
Charge $500 for your first audit and you've already made 10× on your investment.
Everything you need to run a high-ticket audit, build the business case, and close the deal — without starting from a blank page.
60 checkpoints across every stage of the Shopify purchase funnel — pre-loaded with findings and copy-paste recommendations for every item.
Upload your audit CSV, enter the client's revenue and conversion rate — get a full revenue impact summary, a suggested implementation fee, and a ready-to-paste pitch paragraph.
Export a clean, print-ready PDF directly from the Revenue Calculator — a professional client deliverable with your findings, revenue projections, and ROI summary.
The exact words to sell the audit, deliver the findings, and pivot to a monthly retainer. Never wonder what to say — or how to say it.
Every checkpoint maps to industry-benchmarked CVR lift ranges — not guesses. Grounded in real CRO data from thousands of Shopify stores, distilled into a scoring model you can hand to any client.
You build stores and fix bugs, but can't command premium rates for commodity work. The audit repositions you as a strategic partner who finds revenue problems — not just someone who fixes them.
You know what's wrong with a store the moment you open it — but can't convince clients to act on instinct alone. This gives every gut feeling a dollar figure that changes everything.
You're busy but not growing — stuck on the hourly hamster wheel. This the boost you need to change direction: a productized service with a clear ROI that clients understand and willingly pay for.
You pay $49.95 once and use it on every client, forever. The system pays for itself on your very first audit.
For your client, the math is straightforward: they invest in the audit and implementation, and the ROI calculator shows them approximately how many months until they're in the black. Expected return is 7–12× the total engagement cost.
This is version 1.0 — a one-time purchase with free updates within this version. The system will evolve, and early buyers get the best deal.
A free preview of what's inside the system — drop in a client's revenue and conversion rate and see exactly how much money their store is leaving on the table. No purchase needed.