Value-based pricing means your fee reflects the result — not the hours. This kit gives you the system to charge that way.
When you bill by the hour, you're rewarded for working slowly and penalized for getting better. Every project is a race to the bottom — and your expertise is invisible to the client.
Your clients don't want your hours. They want more sales. More conversions. More revenue. They just need someone to connect those dots for them — and that's exactly what a value-based audit does.
The CRO Audit System gives you a repeatable system that translates every Conversion Rate Optimization (CRO) finding into a dollar figure your clients understand immediately. Not design opinions. Not vague recommendations. A business case.
Everything you need to run a high-ticket audit, build the business case, and close the retainer — without starting from a blank page.
60 checkpoints across every stage of the Shopify purchase funnel — pre-loaded with findings and copy-paste recommendations for every item.
Upload your audit CSV, enter the client's revenue and conversion rate — get a full revenue impact summary and a ready-to-paste pitch paragraph.
A dedicated Notion view that transforms your audit data into a clean, client-facing presentation — framing every finding as a revenue problem, not a design critique.
The exact words to sell the audit, deliver the findings, and pivot to a monthly retainer. Never wonder what to say — or how to say it.
Every checkpoint maps to industry-benchmarked CVR lift ranges — not guesses. Grounded in real CRO data from thousands of Shopify stores, distilled into a scoring model you can hand to any client.
You build stores and fix bugs, but can't command premium rates for commodity work. The audit repositions you as a strategic partner who finds revenue problems — not just someone who fixes them.
You know what's wrong with a store the moment you open it — but can't convince clients to act on instinct alone. This gives every gut feeling a dollar figure. That changes everything.
You're busy but not growing — stuck on the hourly hamster wheel. The audit is your wedge: a productized service with a clear ROI that clients understand and willingly pay for.
You pay $49.95 once. Your first audit earns $500. The project it closes is worth $5,000+. The kit pays for itself on day one.
For your client, the math is just as clean: they invest in the audit and implementation, and the ROI calculator shows them exactly how many months until they're in the black. Typical return is 7–12× the total engagement cost.
This is version 1.0 — a one-time purchase with free updates within this version. The system will evolve, and early buyers get the best deal.
The same tool used inside the kit — drop in a client's revenue and conversion rate and see exactly how much money their store is leaving on the table. No purchase needed.